Aveeno Pure Renewal Shampoo Discontinued: What Next?

Aveeno Pure Renewal Shampoo was widely popular in its heydays. However, these are long gone. There is now a lot of controversy over this shampoo.

Is it discontinued? Or was the formula just changed? It could probably be that it’s just scarce and hard to find.

Some of these are speculations but what’s clear right now is that the product is no longer on the shelves. Does that mean you can’t buy it again?

Read on:

Is Aveeno Pure Renewal Shampoo Discontinued?

Aveeno Pure Renewal Shampoo Discontinued

Yes. Fans of this product may be disappointed to know that it has been discontinued by Aveeno.

Product Review

Aveeno advertised the Pure Renewal Shampoo as an effective shampoo to renew hair to its natural, healthy state.

It primarily used NATRASURF technology. The shampoo is infused with Seaweed Extract and other natural cleansers to remove dirt and other impurities without overly drying out the hair.

It has a lightweight, gel-like texture, and the brand ensures it’s formulated without dyes, parabens, and sulfates.

This shampoo was recommended for those with dry and dull hair who also want something close to natural.


  • This shampoo cleans hair gently, making it good for those with wavy or curly hair and color-treated hair.
  • The shampoo is equally sulfate-free. Sulfate-free shampoos such as this one help the hair retain moisture. It also helps those with color-treated hair retain their color for a longer period.
  • This shampoo was also good for those with sensitive skin on their scalp because it was paraben-free and dye-free.
  • It has a subtle fresh Aloe Vera scent that is not too overwhelming.


  • It was considered a bit pricey for a shampoo.

Why Was It Discontinued?

Unfortunately, Aveeno did not release any reason for discontinuing the Pure Renewal Line.

While we can only guess the reason why this line was discontinued, it does not seem as though it was because of a lack of demand.

It seems that the Aveeno Pure Renewal Shampoo had (and still has) many fans, particularly those with sensitive skin, color-treated hair, and wavy or curly hair.

Perhaps it was expensive to manufacture, and its sales did not match up to this expense.

Perhaps Aveeno found a different formula that did not cost as much to make. Or perhaps they just wanted to go in a different direction.

In the end, we can only speculate.

But the option of going for a replacement is always open. So, here are some alternatives people have been trying, from the same brand.

Alternatives to Aveeno Pure Renewal Shampoo

Here are other similar products that might be as good for you as the Aveeno Pure Renewal Shampoo (or maybe even better!):

Aveeno Scalp Soothing Fresh Greens Blend Shampoo

This product, also by Aveeno, is similar to the Pure Renewal Shampoo in that it is advertised to soothe the scalp and refresh the hair.

Additionally, it has a similar texture, and it is also sulfate-free, paraben-free, and dye-free.

Aveeno Sunflower Oil Blend Shampoo

Here’s another product by Aveeno that is also advertised as scalp-soothing.

Similar to the Pure Renewal Shampoo, it also focuses on moisturizing the hair. This means that it is good for those with dry, frizzy, and dull hair.

Not only does it have a similar texture to the Pure Renewal Shampoo, but it is also sulfate-free, paraben-free, and dye-free.

About the Brand

Aveeno is well known for its hair care and skin care products. It is an American brand owned by Johnson & Johnson.

Frequently Asked Questions

Q: Is Aveeno Pure Renewal Shampoo coming back?

A: As of now, Aveeno has not released any information on the matter. Therefore, it is unlikely that they will reverse the discontinuation of the product.


Unfortunately, the answer to “Is Aveeno Pure Renewal Shampoo discontinued?” is a yes, despite the product’s many fans.

Aveeno has not released any information as to why they have discontinued this product.

However, Aveeno still produces other similar products, such as Aveeno Scalp Soothing Fresh Greens Blend Shampoo and Aveeno Sunflower Oil Blend Shampoo.

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